The mascot had to be attributed with concepts and values that could identify the Regional Week of Persons with Disabilities.
The mascot was carefully studied in order to empathize with ease and to establish a connection with the audience, achieving rapid identification mascot through the graphics pipeline. This was a award winning, from the competition to make a mascot for the Persons with Disabilities Association.
The mascot was based on Japanese graphic lines.
It was created to be the identifying element and image of the regional week of the person with special needs.
In its physical characteristics, the shape of the created mascot was created with it’s own graphic line to ease it’s identification.
In the shapes, it is intended to demonstrate a certain empathy and incapacity for the mascot not being able to contain all the elements of his body like the arms. On the other hand there is a sign of hope and will, because it has two little lights that will always guide her. These lights represent each and one of us, because together we light up these people that have special needs and we give them something in which they can believe in.
The mascot has a caring, friendly and harmonious personality.